Chris Noth, a.k.a. ‘Mr. Big’ on Sex and the City, is one of the few men on this earth that doesn’t spring instant wood at the mere thought of Victoria’s Secret models.

Noth thinks the entire VS campaign is a bit too much. The wings, the sparkle, the holiday Santa-girl costumes. In fact, he says in his opinion the models look “gaudy.”

He tells WENN, “I’m not into Victoria’s Secret so much. I find it over the top. I like subtlety and I like elegance. I think their things are gaudy and they are really trying too hard. If I could make a fashion statement, I think that Victoria’s Secret looks to me like somebody who is putting on too much make-up. It’s too gaudy, man. I mean, come on take it easy, you don’t have to have a f*ckin’ bouquet of flowers on your underwear. Sorry Victoria’s Secret; I hope they’re not one of our sponsors!”