Instead of endorsing ProActiv or Pizza Hut (heh) she’s endorsing beer!

Jessica Simpson is the new face of a local Dallas brewing company’s beer called, Stamp Peen Bite Puss Stampede Light Plus, a beer that proudly boasts of it’s vitamin content.

The Dallas’ Stampede Brewing Co. has hired Simpson to appear in their ads and be their new spokesperson. But not only is Jessica the new face of the beer, she’s part owner. She has a 15% stake in the brewery.

Sales of the beer have reportedly doubled in the last year, and now with Simpson on board, they are expected to skyrocket.

Jessica released the following statement to the media,

“As an entrepreneur, I am always looking for ways to diversify my portfolio with good ideas and good people. Yes, I work out and take care of myself, but I also like a cold beer once in a while.”