In a new ad featuring Scarlett Johansson, the actress persuades us to recycle our cell phones - and to see her new film.

The Environmental Media Association and Lionsgate studio came together to create the PSA, which hopes to help lower the amount of carbon dioxide emissions due to new phone productions.

The ad also promotes ScarJo’s new movie, The Spirit, and uses the same tagline from the film. “Answer the Call!”

The ads will first appear in People magazine Friday. Co-star Eva Mendes will also be featured in some of the ads.