Katie Price a.k.a. ‘Jordan’ has found a new way to get attention.

Of course it involves her dressing up in an outrageous outfit, but this time she choose an entourage of drag queens to accompany her as she promoted her new book at a signing. If you look closely, you’ll see that among the queens, is boyfriend, Alex Reid. He’s the one in the gold. Recognize him?

Alex has admitted that he likes to dress in women’s clothing and Katie says it’s a turn-on to her. So what better way to create a buzz about her book than to play it up?

Katie showed up in an outrageously gaudy red sparkling gown and a Marilyn Monroe wig the size of her ego. Well, almost. She later changed her platinum wig for a bizarre brunette wig as she signed copies of her book.

I know Jordan has always had outrageous book signings, but it seems this time she’s picked up a few pointers from Lady Gaga. Crazy wigs are bound to get you noticed. As is all the other stuff going on here.

Long gone are the days when people were actually recognized for being talented. It’s all about who is the biggest attention whore. And Katie is right up there with the front runners.

[Photos: ©BAUER-GRIFFIN.COM]