P. Diddy launching REVOLT
Combs apparently is set to launch a network with Comcast called Revolt in 2013. The channel will cover anything music-related, but will have a social media edge.
In a statement released, Combs describes Revolt as “the first channel created entirely from the ground up in this new era of social media.”
The network is planning on showing a combination of music videos, interviews, and live performances from artists and bands, and Combs summarizes their goal by saying, “We’re building this platform for artists to reach an extraordinary number of people in a completely different way. Revolt will be live, like all great moments in television history.”
I’m pretty sure anything that Diddy invests his money in will make money, but whether it lasts or not is the question. Personally, I think the more competition MTV has (although I love FUSE and VH1), the better. Bring it on P. Diddy!
SPICY UPDATE: P.Diddy made a YouTube video announcing more details about REVOLT:
“I’m going to give the artists the channel … It’s YOUR channel to do what you want to do, and how you want to do it. It’s your channel, your opportunity to show your art the way you want to show your art. Uncut, raw, uncensored … Producers of all colors shapes and sizes, today is a big day. The revolution will be televised.”
Watch the video after the cut.