What will Adam Levine’s 222 smell like?
Levine’s anti-celeb scent tweet read, “I also would like to put an official ban on celebrity fragrances. Punishable by death from this point forward.” It sounded pretty serious at the time, but it’s amazing how some money signs can change a man’s mind.
Almost immediately after Levine announced he was coming out with his new scent called 222, fellow Voice judge Christina Aguilera poked fun at him. She tweeted, “Haha @AdamLevine. What a difference a year makes. Welcome to the celebrity fragrance family!” Levine’s 222, which will be available in May 2013, will range from $36 to $65 for both men and women.
Levine talked to WWD about his decision to finally ‘give in’ to the fragrance industry. He says, “I’m not going to lie, I cringed the first time I heard about [the offer of doing my own fragrances],” he says, adding, “I like to think that I have decent taste, so why not try it and do a good version? Just to say no and not to try to elevate this is a cop-out.”
He says that he accepted the offer only if he was going to be able to maintain creative control over the whole process. He says, “I’ve seen cool, sexy, inspiring things in fragrances. If I’m emulating those things, then I love it.”
Really getting down to the truth of the matter, though, Levine concedes money played a huge role in his choice to become the next celebrity to market a scent. “People do this to make money, I’m not going to lie to you,” he admits. “Obviously, there’s a financial part to this as well. But there are other things that come into play, too, and I’m not just going to sign off on something if I don’t love it.”
Is it just me, or is it hard to buy gifts for the guy in your life? Now I know what to get, I just don’t want to have to wait a year for it. What woman wouldn’t want her man smelling like Adam Levine? Rawr.