Gavin Pope may only be 4-years-old but he likes to cook. He’s really wanted an Easy Bake Oven, but he didn’t care for it’s pink color. His big sister McKenna, 11, felt bad for his dilema, so she made a YouTube video, started a petition and wrote to Hasbro asking for the Easy Bake Oven to be available in a gender-neutral color.
McKenna’s YouTube video has more than 150,000 views and she’s managed to collect 40,000 signatures on her petition.
Her YouTube video begins with the title, ”Fight Hasbro for gender equality.” The video then shows little Gavin, happily mixing up some batter. “What do you want for Christmas?” she asks him. “I want a dinosaur and an Easy Bake Oven.” She continues, “Why don’t they have any boys in the Easy Bake Oven commercial?” He says, “Because only girls play with it … I don’t know why they only put girls in the commercial.”
McKenna then asks Hasbro, ”Is this really the message we want to send to our youth? I thought that as a society we had far moved past that. But no we continue to force the stereotype that men don’t cook.”
Hasbro responded. Earlier this week the company invited McKenna to their headquarters to see the new model for herself; a new black, silver and blue model. The company plans on revealing it to the public soon and the new Easy Bake Oven should be available for purchase in the summer of 2013.