Lady Gaga and Virgin Mobile totally love each other – and together they love our youth! After sponsoring Gaga during her Monster Ball Tour, the two are pairing up once again for the Born This Way Ball Tour in 2013.
Over the next year both Virgin Mobile and Lady Gaga will be working together to help both America’s homeless youth and LGBT youth with their Re*Generation program and the Born This Way Foundation. They’ll be spreading the word to fans about the phenomenal programs while involving fans in fun, creative and rewarding(!) ways.
One lucky fan selected at each show will have a $5,000 donation made to a local youth homeless shelter on his or her behalf – and then have the opportunity to increase the donation by spreading the word socially or volunteering for the cause. This fan will also get a special surprise from Mother Monster herself.
Virgin Mobile will also be giving fans a variety of ways to get involved in helping raise money to make a difference. Fans at the shows will be encouraged to tweet pictures of themselves, and for every tweet Virgin Mobile USA will donate $1 to a local youth homeless shelter.
“There’s nothing stronger than the bond Lady Gaga has with her fans,” said Ron Faris, head of brand marketing at Virgin Mobile USA. “Every day, she inspires her fans to express themselves in new ways – to do more –and to always think of those less fortunate than themselves. It’s an ethos we share deeply at Virgin Mobile. And when we think of all the unique and crazy ways we use smartphones to connect fans to the things they love most (both on and off this tour), we’ll look to Lady Gaga as our model of inspiration.”
Check out Re*Generation and how you can get involved! www.virginmobilelive.com