Justin Bieber Reacts to Hailey Bieber’s $1 Billion Beauty Deal
Hailey Bieber has officially taken a huge step forward in her career—not as a model or influencer, but as a successful businesswoman. Her skincare brand, Rhode, has just signed a ground-breaking deal with e.l.f. Beauty is one of the industry’s most recognised names. The deal values Rhode at an astonishing $1 billion, marking a significant milestone not only for Hailey but also for the ever-growing space of celebrity-founded brands. What started as a small, thoughtful skincare line just a couple of years ago has quickly transformed into a global brand with real power behind it. This deal confirms what fans and beauty experts have been saying for months: Hailey has created something with serious staying power.
Rhode’s Rise in the Skincare Market
Hailey started Rhode back in 2022 and put much more into it than just her name. She worked on the voice of the brand, the image of the brand, and the actual products. She wanted to offer clean, simple, and effective skincare with carefully chosen ingredients that would be affordable to the masses. Rhode was all about hydration and skin health, which really connected with customers, especially younger ones, who picked up on Hailey’s style and wellness vibe. Keep it chic and clean, gentle formulations, fast-acting results creations were selling out within months of launch from online sales, and reviews were pouring in all positive, and demand kept growing. This was something serious; it had the making of a brand in which people started truly believing.
What the e.l.f. Deal Means
The new partnership with e.l.f. Beauty is more than just a big business deal—it’s a turning point for Rhode as it enters a new phase of growth. e.l.f. is a giant in the beauty industry, known for its global reach, accessible products, and smart digital marketing. By bringing Rhode into their portfolio, e.l.f. is showing full confidence in the brand’s potential to expand worldwide. For Hailey, this means having access to a much bigger infrastructure, better distribution channels, and more funding to invest in product development and marketing. It also means Rhode can enter new markets, launch in physical retail spaces more broadly, and become a household name across even more countries. It’s a leap that turns Rhode from an indie darling into a major industry player.
Justin Bieber Shares His Reaction
As soon as the news was made public, all eyes were on Justin Bieber. Fans were eager to see how he would respond to such a major moment in his wife’s career. Justin kept it short and meaningful. He posted a photo of Hailey from her Rhode campaign on Instagram, adding the caption: “Proud is an understatement.” That one sentence, paired with a quiet, loving image, spoke volumes. Justin has always been vocal in his support of Hailey, but this moment carried even more weight. His message wasn’t loud or flashy—it was honest, simple, and full of pride. It showed that behind the glamour and headlines, there’s a real relationship built on belief and care.
A Relationship Built on Support
Justin and Hailey Bieber have long been seen as a couple who truly support one another—not just in public appearances but in their everyday lives. Hailey often speaks about how much Justin encourages her ideas and values her opinions. Likewise, Justin has said many times that Hailey’s calm presence helps him focus and grow. This mutual support shows up in how they handle their careers, too. From the early days of Rhode, Justin was sharing posts, attending launch events, and cheering on every milestone. Their connection is more than romantic—it’s rooted in teamwork. Justin’s reaction to this billion-dollar moment is just the latest example of how closely they stand by each other’s side, no matter the spotlight.
Why Hailey’s Success Matters
For Hailey, this deal is more than a business win—it’s a personal victory that proves she’s capable of building something meaningful from the ground up. In a world where celebrity brands often come and go, Rhode stands out as a company with real credibility. Hailey didn’t just sign off on products—she shaped the brand from day one, working with chemists, design teams, and marketers to make sure every detail reflected her vision. Her hands-on approach shows she wasn’t just putting her name on a bottle—she was building a brand she believed in. This level of commitment is what helped Rhode stand out in a crowded market and why the beauty world is now taking her very seriously.
A Moment That Matters
Hailey Bieber’s billion-dollar beauty deal is a big win in many ways. It’s proof that a clear idea, hard work, and genuine connection with customers can lead to massive success. It also shows how important support can be—especially when it comes from someone who truly knows you. Justin’s quiet, heartfelt message captured what this moment really meant: not just a career-high but a personal triumph shared between two people who always have each other’s backs. For Hailey, this is a high point. For fans, it’s proof that authenticity, effort, and love can take you far.
